In November of 2004, while in Baguio, Tinette Cuevas-Lucero with the prodding of her mother Tessie, started to entertain the idea of setting up her own farm. With the vision of the farms she would pass by through the scenery of Malaga and Seville in Spain, she made a few calls and eventually found a contact to a consultant for vegetable farming.

Using the idle land of her grandmother in San Pablo, Laguna, she launched into this business venture of hers. The organic farm was to be called "Laura's Farm" after her family's matriarch.

After a few discussions with the consultant on the yield expected per week from this project, Tinette was inspired to tap into her business background and take on the dual role of both owner and creative director. Tinette is a Business Management graduate from the Ateneo de Manila University and currently teaches in Thames International Business School.

With a yield of a wide variety of lettuces and different vegetables, Laura's Farm is set apart from the others by choosing to go the organic way. With restaurants as the initial customers, business was going great. In the middle of all the initial euphoria of success, Tinette sought to reach more people. She achieved this by setting up a home-based salad business that has developed from only producing two varieties to now, eleven varieties.

This home-based business also echoed Tinette's passionate view on promoting a new lifestyle of healthy living highlighted by eating organic greens. With salads moving along, gourmet sandwiches followed and just recently, a full catering service of healthy home-prepared food is now in operation.

Full steam ahead, Tinette continues to reach more people by sharing her advocacy of healthy living most especially by eating organic lettuce. She believes that it is never too late to begin a new lifestyle.